The Daily Nip

On The Prowl – Feb. 24th, 2012

Posted: February 24, 2012 | Steve Livingston | On The Prowl

Every week (or other week :) ) we’ll be doing a segment called ‘On The Prowl‘, paying homage to our unofficial mascot Ted (Theodore Rex) whose always ‘on the prowl’ for half-filled glasses of water, squirrels, bugs, and other such critters.  It is our recap for the week, to highlight articles we deem worthy of your time to read and we find useful, in addition to important events that are making Toledo (OH) a happenin’ town!

Worthy Reads in the World of Online Marketing

With that said, Michael King of Publicis Modem, wrote a fantastic article on the typical SEO process on the SEOmoz blog and why it’s time to scrap it in favor of a newer SEO process, one that fits within the overall digital ecosystem.  It’s a process that focuses on maximizing the experience for the audience, rather than simply focusing on rank in the SERPs, and focusing on brand buy-in. The true measure of success was never the rankings, nor the traffic but how well the page a given page converted for our visitors.“ - Michael King

Learn more:
http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye

With the growing importance of Google+, Russell Jenson of SEO Body Builder wrote about his experience utilizing the “rel=author” tag and the affect on click-through rates.  To give some background, with the launch of Google+, Google has implemented the rel=author tag to give more prominence to verified authors within the SERPs.  To illustrate, take a look at the image to the below:

As you can see, verified authorship can help a page in the SERPs to stand out among the other pages, potentially leading to higher click-through (CTR) rates, which Russell Jenson of SEO Body Builder reported on with his experience.

Read more:
http://www.blindfiveyearold.com/how-to-implement-rel-author
http://www.seobodybuilder.com/marketing-conversion/click-through-rate-increased-with-rel-author
http://www.google.com/webmasters/tools/richsnippets (Google Rich Snippet Testing tool)

Important Events Around Toledo

And last but not least, there were three well-attended and exciting events this past week and a half that demonstrate some of the great things happening in Toledo!

UpTown Association Annual Meeting

We attended the annual UpTown Association meeting last night (Feb 23rd, 2012) for the first time to get involved in the UpTown district community and to learn more about the associations’ goals and future plans were.  We learned more about their biggest initiative yet, their “signature” park, which will be property bounded by 18th/20th Streets and Madison Avenue.  It’s an exciting development that will help clean up what has been an eyesore in UpTown Toledo, and it is common space that will help bind together the community and help attract further investment.

Learn more:
http://www.uptowntoledo.org/uptown-park.php

Toledo Choose Local Printed Directory Debut

ToledoChooseLocal.org released their printed business directory and threw a release party at Manhattan’s on Feb 16th, 2012, and by all accounts it was a great success!  It was well-attended by a number of locally-owned independent business owners, covered by the media, and it lived up to its’ mission to promote the growth and development of locally-owned, independent businesses in the Toledo area, as well as to educate the public about the benefits and economic impact of choosing local.

Learn more about ToledoChooseLocal.org:
http://toledochooselocal.org/

Startup Toledo

I’ll end with my experience last night at my first ever opportunity to attend Startup Toledo, a local networking group with a focus on “A celebration of Toledo’s innovators, entrepreneurs and creatives”.  I’ll be honest, I personally am not very big on networking, but this was definitely my kind of an event!  It was a great opportunity to geek out with fellow programmers, designers, and other techies who all happen to be highly motivated, entrepreneurial-spirited people – like I said, my kind of networking group!  I had the privilege of meeting the people behind Seed Coworking, a start-up opening sometime in April that hopes to bring coworking to Toledo.

For those who may not have heard of coworking, coworking:

…brings like-minded individuals together to share ideas, resources and projects. It’s perfect for designers, developers and other independent contractors—or anyone who needs a professional work environment that isn’t your typical office.

Seed Coworking is doing something in Toledo, OH that would normally be found in larger cities like New York, Chicago, or areas within Silicon Valley.  It’s an exciting development that can help bring together independent contractors and small businesses with various skill sets to create a unique kind of incubator.  It’s certainly a chance to build strong relationships, and it presents an exciting opportunity to pair up with others to to create new business opportunities and further develop the tech and creative industry here in Toledo!

Learn more about Startup Toledo & Seed Coworking:
http://seedcoworking.com/
http://startuptoledo.com/

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